SIDEJOB

In 2018, what began as a simple hobby blossomed into a creative endeavor for the founder of a now thriving jewelry brand. Initially, the founder shared her passion for crafting necklaces with her friends, often hosting gatherings where they would not only create new pieces but also share stories and experiences. These casual meetups were a source of joy and inspiration, allowing the founder to experiment with various designs and materials, and building a small but dedicated community of admirers and enthusiasts around her unique creations.

As the founder’s skills and designs evolved, so did the vision for her brand. By 2021, what started as a hobby had transformed into a serious business venture. This year marked a significant milestone with the introduction of a sterling silver line, a testament to the brand's commitment to quality and craftsmanship. Each piece in this new collection was meticulously handcrafted, reflecting the rich heritage of Mexican artistry. Produced entirely in the heart of Mexico City, the sterling silver line highlights the brand’s dedication to supporting local craftsmanship and embedding cultural authenticity into each creation.

Today, the brand stands as a testament to the founder's journey from hobbyist to entrepreneur. The sterling silver collection has not only expanded the brand’s offerings but also reinforced its reputation for exquisite, handmade jewelry. By maintaining a strong connection to its origins in Mexico City, the brand continues to blend contemporary designs with traditional techniques, appealing to a broad audience while honoring its roots in community, creativity, and quality craftsmanship.